| Mobile ad exchange Mobclix teams with Nielsen to sharpen ad targeting (VentureBeat) |
| Saturday, 06 February 2010 | |
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Mobile advertising is one of the hottest fields we report on at VentureBeat. Gartner analysts expect it to be a $7.4 billion market by the end of 2014. Not as big as Google’s $20 billion-ish ad economy, but a viable space for which media planners will design and place ads. For ad buyers, it’s a big deal that Mobclix will soon be hooked up to Nielsen’s ad targeting data. PRIZM is a tool that... Source : VentureBeat (subscribe) Explore : Technology Blogs |
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