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The potential number one NBA and NFL draft picks were both ruled ineligible by the NCAA

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At the end of September, California enacted a new law that will allow college athletes to make money from endorsement deals starting in 2023: the law creates an unrestricted market for others who want to use the athlete's name, image or likeness. Money could come in the form of major brands like Nike or McDonald's using the athletes in commercials. It could also come from small businesses like car dealerships putting an athlete on a local billboard or memorabilia shops paying an athlete to show up for an autograph session for fans. Athletes could also make money themselves by monetizing social media feeds, selling T-shirts online or advertising to give lessons in their sport to younger kids. The new law allows athletes to hire an agent to help manage the process. Among the voices speaking out was Ohio State University's athletic director who cautioned the move would lead to California schools being excluded from the NCAA: if Newsom signs the bill, schools in California are "going to have a model where they can almost pay for play – not quite – but I think they’re going to be challenged to maintain their membership in the association because, as an association, we have the authority as a group to make our own rules and regulations, and they will be outside those rules and regulations. So, I’m not quite sure how they will stay in the association." As reported by USA Today, the athletic director specifically expressed concern California schools would have an unfair advantage: And how those schools will compete against those schools in California who have an unfair advantage because they’ll be able to offer student-athletes benefits that the other schools will not be able to offer. Read the rest

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