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Best Buy to make online price-matching policy permanent

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Best Buy to make online price-matching policy permanent

Best Buy started matching prices of online retailers in time for the holidays last year, and now it's set to make the practice permanent in an effort to cure its showroom syndrome and turn window-shopping visitors into paying customers. Come March 3rd, the policy will go into effect for the outfit's website, typical brick and mortar locations, Best Buy mobile shops and even phone orders. Officially dubbed the Low Price Guarantee, the plan will meet prices for all local competitors and a total of 19 online storefronts, including the likes of Amazon, Apple, Staples, NewEgg and Target. Also, the pricing arrangement has been expanded to additional products, but it still doesn't cover on-contract smartphones and other items. While customers might end up saving some coin with the new deal, they'll see the item return period drop from 30 days to 15. By the looks of it, company founder Richard Schulze might be getting his way with plans to save his struggling creation.

[Image credit: Daniel Oines, Flickr]

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Via: Bloomberg

Source: Best Buy


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