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The evolution of the famous IKEA Blue Bag

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Everyone’s favourite IKEA blue bag has undergone a lot of changes over the years. But none as drastic as the latest incarnation. In a collaboration with British pattern and textile designer Zandra Rhodes, known for her bold use of colours and maximalism, Ms Rhodes’ “blue” bag hits it way out of the park. Firstly, it’s pink. It has frills. A huge departure for the hardworking $1 bag that has made headlines in more ways than one. And been made into […]

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