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Attention span of a goldfish? Maybe the message is at fault

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It's commonly assumed that the internet and electronic communication is making people less able to concentrate and leading to shorter attention spans. But a new study from presentation platform Prezi finds that in fact attention spans may not be shrinking, rather they are evolving to be more selective. The study looked at the effectiveness of content and presentations and how they resonate with business professionals across demographics, including millennials, Generation X, and baby boomers, and finds that the key to engaging content is a compelling narrative combined with stimulating visuals and dialogue. "Our attention spans being shorter than a goldfish's… [Continue Reading]

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