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How to Reduce Bounce Rate: Six Successful Strategies

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WebTrends, Adobe Marketing Cloud, and Google Analytics are Digital Analytics tools that we use to measure the marketing success of web pages. These tools survey email listings, keywords used in organic and paid searches, social media links, and mobile usage data to probe your marketing weaknesses and analyze customer preferences. One of the metrics you’ll hear a lot about is a website’s “bounce rate.” The bounce rate is the ratio of visitors exiting your website after viewing one of your pages. A low bounce rate is welcome because it indicates that visitors are reading and engaging with your content. A

The post How to Reduce Bounce Rate: Six Successful Strategies appeared first on Geek Super.

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