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The Future of Digital Marketing: How AI Impacts SEO

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Artificial Intelligence (AI) refers to the new wave of technological breakthroughs that impart human-like intelligence to software. Till recently, search engines like Google delivered results matching assumed meanings of keywords. Intelligent self-learning software is delivering results matching the ‘intent’ of the user. AI moves beyond keywords to study the context of the search query. The search results are personalized to the user’s experience. With the entry of RankBrain, Google’s AI-powered algorithm, traditional search engine optimization (SEO) practices are undergoing a sea change – from keyword SEO to contextual or intent based SEO. The AI algorithm will note your location, analyze

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